Built and run by one team
Brand book
How 1638 looks, sounds and moves. Partners and press are welcome to use everything on this page.
Download assetsLogo
The fox mark and the 1638 wordmark. The mark is Ember’s face: the cream chevron on his forehead and the sly eyes.
- Clear space on every side equals the height of the chevron.
- Minimum size: 24 px for the mark, 96 px wide for the full logo.
- Do not recolour, stretch, outline or add effects to the logo.
Colour
Ink carries the page, fox orange carries the action. Violet and cream support art and data.
- Ink #0E0C12 Page background
- Panel #17131D Surfaces and cards
- Fox orange #FF6B2C Actions and emphasis
- Violet #8B7BFF Data and secondary art
- Suit violet #2A2140 Ember’s suit and art shadows
- Cream #FFE9DA Highlights on orange
- Bone #F5F2F7 Headlines and body text
Typography
We write our own engines, connect the studios and payment providers, and stay after the launch.
176+ 12,000+ 27.6%
منصة الألعاب 1638
Ember, the 1638 fox
Ember is the face of 1638: quick, sly and one move ahead. A 3D character in a graphite-violet tech suit with the 1638 stencil on his chest, a burnt-orange crest and a silver ear cuff.
- Clever, never cute
- Confident, never arrogant
- Every image has its own emotion
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Do
- Give every image its own emotion that matches the message
- Keep the suit, the chest stencil, the chevron and the ear cuff
- Let props tell the story: cards, coins, a console, a megaphone
Don’t
- Repeat the same smirk on every banner
- Draw text inside the art or on props
- Add glows, neon halos or lens flares
Voice
- Say what it does
- Name the feature and the result. Skip the adjectives.
- Numbers over promises
- Use only numbers we can show in the product.
- Short sentences
- One idea per sentence. Operators read between calls.
- Operator to operator
- We talk like the people who run the desk, because we do.
Say Connect 176+ providers through one API.
Avoid Unlock a next-generation gaming universe.
Say Payouts wait for your approval.
Avoid Seamless, frictionless, best-in-class payouts.
Imagery
- 3D characters and props on dark ink or flat backdrops
- No text inside illustrations
- No glow, neon halos or lens flares
- Product renders show real interface patterns
Tell us what you are launching
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