The platform and the team that runs it

Everything an online casino and sportsbook needs, plus our people running payments, risk, CRM and marketing.

Ember the fox in a headset at a control console, pointing at a screen
The player site of the 1638 platform on a laptop and a phone: casino lobby, live games, crash and sportsbook

What your players get

  • Casino lobby with collections, search, favourites and demo play
  • Live casino, crash and instant games
  • Pre-match and live sportsbook
  • Jackpots, tournaments, missions, loyalty levels and loot boxes
  • Installable web app with push notifications
  • Sign-in with Google, Apple and Telegram, plus a Telegram Mini App
  • A lightweight site for slow connections
  • Deposit limits, KYC documents and history in the profile

Every module, one back office

Twelve engines, each one switched on per brand. Pick a module to see what it does.

The 1638 back office: revenue charts, KPI tiles and a journey canvas

Players and wallet

Accounts, KYC and a multi-currency wallet with live balance updates.

  • Sign-up by email, phone, username, one-time code, Google, Apple or Telegram
  • Account states: active, blocked, frozen, plus segments and affiliate attribution
  • KYC by manual review or Sumsub, with document upload and approval
  • One wallet per currency with real, bonus and locked money
  • Every balance change pushed to the player in real time

Retention that runs itself

Draw a journey once. It reacts to every player event, every hour of every day.

First deposit
Wait 24 hours
No second deposit?
Push: 50 freespins
Email: welcome pack
Second deposit

Operations and marketing, on us

Take the platform alone, or let our team carry the daily work. Same people, same dashboards, one plan.

Ember the fox shouting through a megaphone with marketing icons flying out

Operations

Payments desk
Method setup, provider relations, deposit success monitoring and payout approval.
Risk and KYC
Document checks, multi-account reviews, limits and fraud monitoring.
Player support
Chat and email support in your players’ language.
CRM and VIP
Bonus calendar, journeys, segments and personal VIP managers.
Lobby and content
Collections, providers, banners and promo pages kept fresh.
Infrastructure
Hosting, monitoring, releases and incident response.

Marketing

Affiliate program
Partner recruitment, deals, postbacks and payouts.
SEO
Brand sites, content and links for organic traffic.
Paid and social
Media buying, social media and Telegram channels.
Creative studio
Banners, landing pages, mascot art and promo videos.
Brand and launch
Name, identity and the launch campaign of a new brand.

Choose how much we carry

PlatformPlatform + operationsFull launch
Platform and back office
Games through GameHub
Payment gateway
Operations desk
Marketing and acquisition
Brand, site and launch campaign

Questions operators ask

What is included in the platform?

Player accounts and KYC, a multi-currency wallet, the game lobby with 176+ providers and the sportsbook, bonuses, gamification, CRM journeys, notifications, risk, reports, an affiliate cabinet, a CMS and the back office.

Can our own team run the operations?

Yes. Take the platform model and your team works in the back office. You can hand over single areas to us later, such as payments or CRM.

Do you handle marketing as well?

Yes. Our marketing team runs the affiliate program, SEO, paid and social channels and the creative studio, and can build the brand and launch campaign of a new project.

How do bonuses and wagering work?

Bonus money sits apart from real money in the wallet. Wagering counts casino spins and sportsbook stakes, and each bonus has its own expiry and caps.

Which channels can we message players through?

Email, SMS, web push, Telegram and the in-app feed. Journeys pick the channel per step, and every message can carry a reward.

Can we see the back office before we sign?

Yes. We walk you through the live back office and the player site on the first call.

Tell us what you are launching

One call to map your market, your stack and the shortest route to the first deposit.

Talk to us
Ember the fox stepping forward with his paw out for a handshake and a phone in the other